B2B eCommerce Marketplace Development
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Solution · eCommerce · B2B Marketplace

Scale Wholesale Commerce with a Powerful B2B eCommerce Marketplace

A fully custom B2B eCommerce marketplace platform — multi-vendor onboarding, bulk order management, RFQ system, tier-based pricing, GST-compliant invoicing, purchase order workflows, and real-time analytics. Built for manufacturers, distributors, and wholesalers who need a procurement platform that matches their business complexity, not a generic template.

✓ RFQ & Tier Pricing
✓ GST-Compliant Invoicing
✓ ERP Integration
3×
Higher Order Volume vs. Manual
60%
Faster Procurement Cycle
40%
Reduction in Procurement Costs
500+
Vendors on One Platform
About

Why B2B Businesses Need a Custom Marketplace Platform

India's B2B commerce sector — estimated at $700 billion and growing at 22% annually — still conducts the vast majority of its transactions through phone calls, WhatsApp negotiations, and manual purchase orders. A textile manufacturer in Surat dealing with 200 distributors across India manages pricing through individual WhatsApp conversations, raises invoices through Tally manually, and tracks order fulfillment through spreadsheets that are already out of date by the time they are shared. The operational overhead is enormous and the scope for errors, delayed payments, and lost orders is equally large.

A B2B eCommerce marketplace digitises the entire procurement relationship — from product discovery and quote negotiation through bulk order placement, payment, and delivery tracking — in a single platform. Buyers log in, see their personalised pricing (different from what another buyer segment sees), browse the catalogue with real-time inventory, place orders with their standard credit terms, receive GST-compliant invoices automatically, and track shipments without calling the supplier. Vendors manage their catalogue, set tier pricing rules, process orders, and view their analytics from a seller dashboard. The marketplace operator sees everything — GMV, vendor performance, buyer retention, and commission revenue — in one consolidated view.

The business case is clear: a manufacturer moving from manual order management to a B2B marketplace typically sees a 3× increase in order volume (because ordering becomes frictionless for buyers), a 40% reduction in order processing cost (because the platform automates what sales staff were doing manually), and a significant improvement in cash flow (because payment terms and overdue reminders are systematic, not dependent on individual salesperson follow-up).

Our B2B marketplace work connects to our eCommerce industry solutions, custom software development, and SaaS product development capabilities.

✓
Bulk ordering — CSV upload, MOQ enforcement, and tier pricing calculated automatically at checkout
✓
Supplier management — structured onboarding, performance scoring, and commission automation
✓
Pricing personalisation — each buyer sees their negotiated price, not a public list price
✓
Procurement automation — PO generation, approval workflows, and three-way matching run without human intervention
What Manual B2B Commerce Costs You
  • →Sales staff spending 60% of their time on order taking, invoicing, and follow-up instead of selling
  • →Order errors from miscommunication — wrong SKU, wrong quantity, wrong delivery address — causing returns and disputes
  • →Buyers reordering less frequently because placing an order requires calling the sales rep during business hours
  • →No visibility into buyer behaviour — which products are being viewed, which buyers are at risk of churning
  • →Pricing inconsistency — different salespeople offering different prices to similar customers, eroding margins
  • →Payment delays from manual invoice dispatch and no systematic overdue follow-up
Built for Indian B2B Commerce Realities

GST-compliant invoicing (IGST/CGST/SGST, TCS for e-commerce operators, HSN code mapping). Credit terms and deferred payment common in Indian wholesale. WhatsApp notification integration. INR pricing with Razorpay payment processing. Data stored in AWS Mumbai for localisation compliance.

Features

Complete B2B Marketplace Platform

Every capability your buyers, vendors, and operations team need — from catalogue management to payment reconciliation.

🏪
Multi-Vendor Marketplace
Full multi-vendor architecture — each vendor has an independent seller dashboard to manage their product catalogue, pricing tiers, inventory levels, and order queue. The marketplace presents all vendors' products in a unified buyer-facing storefront with category-based navigation and cross-vendor search. Vendor storefronts — branded sub-pages showing only that vendor's catalogue — allow buyers to build supplier-specific relationships within the marketplace. Vendor ratings and review management. Commission-based revenue model with configurable rates per vendor or per category. Automated vendor payout with commission deduction and settlement reports.
🤝
Supplier & Buyer Portals
Separate authenticated portals for suppliers (vendors) and buyers — each with role-appropriate features. Supplier portal: catalogue management, order processing queue, inventory updates, shipment tracking entry, invoice upload, performance analytics, and payout history. Buyer portal: product catalogue with personalised pricing, order history, invoice download, shipment tracking, credit limit and balance visibility, pending PO approvals, and saved order templates for repeat procurement. Both portals are mobile-responsive and available as progressive web apps. Buyers can manage multiple sub-accounts (branch offices, departments) from a single parent account with configurable spending limits per sub-account.
📦
Bulk Order Management
End-to-end bulk order workflow designed for high-quantity B2B procurement. CSV/Excel bulk order upload — buyers upload a spreadsheet with hundreds of SKUs and quantities, the system validates against current stock and pricing, and generates the order in seconds. Minimum order quantity (MOQ) and minimum order value (MOV) enforcement per product and per vendor. Split orders across multiple vendors fulfilled and tracked separately. Partial shipment tracking for large orders where stock is dispatched in tranches. Order modification window before dispatch confirmation with full audit trail of changes. Bulk reorder from previous orders with one click — the buyer selects a past order and reorders the same items at current pricing.
📋
RFQ System
Structured Request for Quote workflow for non-catalogue and high-value orders. Buyer submits RFQ specifying product, quantity, delivery requirements, and target price. RFQ routed to one or multiple vendors simultaneously — vendors compete to offer the best price and terms. Vendor response includes unit price, lead time, validity period, and payment terms. Buyer receives all responses in a comparison view, can negotiate in-thread, and accepts the winning quote — which automatically converts to a purchase order without manual re-entry. RFQ history stored against the buyer account for reference in future negotiations. Expired RFQs archived with response analytics.
🏷️
Tier-Based Pricing
Sophisticated pricing engine supporting multiple simultaneous pricing models: volume tier pricing (price breaks at defined quantity thresholds per SKU); customer group pricing (different price lists for distributors, dealers, retailers, and direct buyers — each segment seeing only their applicable price when logged in); contract pricing (a specific buyer-vendor agreed price overriding all public pricing for that buyer); promotional pricing (time-limited discounts applied to specific products or categories, visible to all or targeted buyer segments); and negotiated pricing captured through the RFQ workflow. Price visibility rules — logged-in users only, verified buyers only, or public pricing — configurable per category or per product. All pricing rules audited and timestamped for dispute resolution.
📂
Custom Catalog Management
Flexible product catalogue supporting complex B2B product structures: multi-attribute SKUs (colour, size, material, grade, specification — each combination with its own price and stock); custom product attributes per category (textiles need different fields than chemicals or electronics); digital assets per product (spec sheets, safety data sheets, certifications, CAD drawings, 3D models); product variants with parent-child relationships; and bundle products (fixed or configurable kits). Category management with custom attribute schemas. Bulk catalogue import via Excel with field mapping. Catalogue API for vendors who want to sync from their own ERP or PIM system automatically.
📄
Purchase Order Workflow
Enterprise-grade PO management for buyers with internal procurement controls. Draft PO generation from cart or RFQ acceptance. Configurable multi-level approval chain (amount-based: procurement officer → manager → finance director; or category-based: different approvers for different spend categories). PO transmission to vendor on final approval. Vendor PO acknowledgement and delivery date confirmation. Goods receipt note (GRN) recording by the buyer on delivery — triggering the three-way matching check (PO vs. GRN vs. vendor invoice). Payment release blocked until three-way match is confirmed. Full PO lifecycle audit trail with timestamp and user ID for every action.
📊
Inventory Management
Real-time inventory tracking per vendor per SKU — with immediate reservation on order placement preventing overselling. Low stock threshold alerts sent to vendors automatically. Out-of-stock products automatically hidden from the buyer catalogue (or shown with a lead time instead of immediate availability). Vendor inventory sync via API for vendors managing stock in their own ERP or WMS — the marketplace always reflects actual warehouse levels without manual updates. Multi-warehouse inventory for vendors operating multiple fulfilment locations — order routing to the nearest warehouse based on buyer delivery address. Inventory analytics showing fast-moving and slow-moving SKUs for vendor stock planning.
🚚
Order Tracking
End-to-end order visibility for buyers — from order confirmation through dispatch, in-transit, and delivery. Vendor-entered tracking numbers linked to major logistics providers (Delhivery, Bluedart, DTDC, Ekart, Shadowfax) with automatic status polling — the marketplace shows live shipment status without the buyer needing to visit the carrier's website. Estimated delivery date shown at order confirmation and updated if tracking events indicate delay. Partial shipment tracking — each tranche of a split shipment tracked independently under the same order number. Delivery confirmation with digital proof-of-delivery (driver photo or signature) visible to buyer. Automated buyer notification at each tracking milestone.
💳
Payment Gateway Integration
Multi-method B2B payment processing via Razorpay and PayU: NEFT/RTGS bank transfer with automated payment confirmation on receipt; UPI and UPI autopay for recurring procurement; corporate credit and debit cards; net banking; and account-based credit terms (net-30/60/90) for approved buyers. Payment link generation — vendors send a payment request link to buyers who prefer to pay outside the standard checkout flow. Credit limit management — buyers with approved credit lines see their available credit at checkout, and orders exceeding the limit are flagged for credit review. Automated payment reminders (3 days before due, on due date, 7 days overdue, 30 days overdue escalation). Vendor payout after platform commission deduction with detailed settlement statements.
🧾
Invoice & Billing Management
Automatic GST-compliant invoice generation on order confirmation or dispatch — with GSTIN of buyer and vendor, HSN/SAC codes, applicable GST rate (IGST for inter-state, CGST+SGST for intra-state), and TCS deduction for the marketplace operator as e-commerce operator under GST. Invoice format configurable to match buyer's preferred template. Buyer invoice portal — all purchase invoices downloadable in PDF from the buyer account with GST summary for return filing. Vendor invoice portal — sales invoices, settlement statements, and TDS certificates. Debit notes for returns and credit notes for partial refunds generated automatically from the dispute resolution workflow. E-invoicing (IRP integration) for transactions above the threshold.
🔄
CRM Integration
Bidirectional sync between the marketplace and CRM systems (Salesforce, Zoho CRM, HubSpot, or custom CRM) — ensuring the sales team's customer view is always current with marketplace activity. New buyer registrations pushed to CRM as new account records. Order placements, order values, and product categories synced to the buyer's CRM profile — giving account managers full purchase history context in their sales tool. Inactive buyer alerts (buyer has not placed an order in their typical reorder window) pushed to CRM as re-engagement tasks. RFQ submissions from key accounts flagged in the CRM for account manager attention. Custom field mapping to match the organisation's CRM data model.
Benefits

Business Impact of a B2B Marketplace

3×
higher order volume when buyers self-serve vs. placing orders through sales staff
60%
faster procurement cycle from PO creation to goods receipt
40%
reduction in order processing cost by eliminating manual entry and phone-based ordering
⚡

Faster Procurement

Buyers reorder in minutes — not days of phone calls and email chains. A buyer who previously spent 3–4 days to get a quote, raise a PO, get it approved, and confirm the order can complete the same process in under 30 minutes on the marketplace. Faster procurement directly translates to lower inventory carrying costs for buyers and higher reorder frequency for vendors.

🤝

Better Supplier Collaboration

Vendors and buyers operate from shared data — the same order record, the same stock levels, the same delivery timeline. Disputes about what was ordered, what was shipped, and what was received are resolved with timestamped digital records rather than conflicting WhatsApp screenshots. Vendor performance scores create accountability and reward high-performing suppliers with better marketplace visibility.

💸

Reduced Operational Costs

Order taking, invoice generation, payment follow-up, and shipment status communication — previously requiring dedicated inside sales and accounts staff — are automated by the platform. A wholesale operation handling ₹50 crore annual GMV can run procurement operations with 60% fewer headcount in order management after full platform deployment.

📈

Higher Order Volume

When ordering is frictionless — available 24/7, confirmed instantly, tracked transparently — buyers order more frequently and in larger quantities. Self-service ordering removes the scheduling dependency on sales staff availability. Saved order templates and one-click reorder for repeat items further reduce the effort of placing orders, driving higher reorder frequency across the buyer base.

🤖

Automated Sales Workflow

From order confirmation through invoice dispatch, payment reminder, and delivery notification — the entire post-sale workflow runs automatically. Sales staff focus on acquiring new buyers and managing key account relationships, not on administrative order processing. Approval workflows run automatically through the chain without a manager needing to chase approvers.

😊

Improved Buyer Experience

Buyers expect the same digital experience they have as consumers — instant search, transparent pricing, real-time stock, and order tracking without phone calls. A professional B2B marketplace delivers this, improving buyer satisfaction scores and reducing churn to competitors who have more modern platforms. Buyers who experience superior digital procurement are significantly more loyal.

How It Works

From Vendor Registration to Order Fulfillment

Six stages powering the complete B2B procurement lifecycle on your marketplace.

1
Vendor Registration
Vendors apply through the self-serve vendor portal — submitting business registration details, GST certificate, product category preference, and banking information. The marketplace admin reviews the application, verifies documents, approves the vendor for specific product categories, and sets the commission rate for that vendor account. The vendor receives login credentials and onboarding documentation. For marketplace operators with large vendor networks, bulk vendor import from Excel with automated invitation emails is supported. Vendor performance monitoring begins from the first order — response time, fulfillment rate, and buyer satisfaction are tracked from day one.
2
Product Catalog Setup
Approved vendors build their product catalogue through the seller dashboard — entering product details, uploading images and specification documents, configuring SKU variants (sizes, grades, specifications), setting base prices and quantity tier discounts, entering current inventory levels, and configuring shipping options (self-ship vs. marketplace-managed logistics, delivery zones, and lead times). Catalogue quality score guides vendors to add all required fields (minimum images, spec sheets, accurate inventory) before products are approved for listing. Bulk catalogue upload via Excel for vendors with large SKU counts. Catalogue API for vendors who want to sync inventory and pricing from their ERP system automatically.
3
Buyer Discovery
Registered and approved buyers log in to the marketplace and see a personalised catalogue — their assigned price list applied across all products, their credit limit displayed at the top, their frequently ordered items prominently featured, and new products in their preferred categories highlighted. Elasticsearch-powered search returns relevant results in under 200ms across hundreds of thousands of SKUs. Category browsing with attribute-based filtering (material, grade, certification, origin) allows buyers to drill down to exactly the specification they need. Product comparison view lets buyers compare up to 4 SKUs side by side on price, specification, and availability before adding to cart.
4
Bulk Order Placement
Buyers add items to cart (single SKUs or via CSV upload for large orders), see real-time pricing with tier discounts applied automatically, check their credit balance, and proceed to checkout. At checkout: delivery address selection (from saved addresses or new entry), requested delivery date, PO number entry (mandatory for buyers with PO requirements), and payment method selection (immediate payment, credit line drawdown, or PO on approval). Orders requiring multi-level approval are submitted as draft POs — routed through the approval chain automatically. Approved POs are transmitted to vendors instantly. Vendor acknowledgement and confirmed delivery date returned to the buyer within the vendor's SLA window.
5
Payment & Invoice Processing
Payments processed through Razorpay for immediate transactions or tracked through the credit terms system for deferred payments. GST-compliant tax invoice generated automatically on order confirmation or dispatch — delivered to the buyer's email and available in their portal for immediate download. For marketplace-operator TCS obligations (e-commerce operator under GST): TCS deducted from vendor payouts and reflected on the vendor's settlement statement for their GSTR-2A reconciliation. Vendor payout processed on the configured settlement cycle (daily, weekly, or monthly) with commission deducted and a detailed settlement statement provided. Three-way matching (PO vs. GRN vs. invoice) runs automatically for buyers with enterprise procurement controls.
6
Delivery & Fulfillment
Vendor marks the order as dispatched and enters the tracking number — the marketplace immediately shows shipment status to the buyer and sends a dispatch notification with tracking link. Live carrier tracking polling updates the delivery status every 4 hours. The buyer records goods receipt in the buyer portal — triggering GRN creation and initiating the three-way matching check. Delivery confirmation with digital proof (carrier photo or buyer signature) stored against the order record. For returns: buyer raises a return request with reason and evidence; vendor reviews and approves; credit note or replacement order generated automatically. Post-delivery: vendor satisfaction rating requested from buyer — feeding the vendor performance score that governs marketplace visibility.
Marketplace Analytics

Data Intelligence for Platform Operators

Real-time and historical analytics across every dimension of your marketplace — GMV, vendor health, buyer retention, and revenue.

📊

Sales Dashboard

Real-time GMV (today, this week, this month vs. last period), commission revenue, number of orders, average order value, and new vs. returning buyer split. Geographic sales heatmap showing which states and cities are generating the most order volume. Top 10 products and top 10 vendors by GMV for the selected period.

🏪

Vendor Performance Metrics

Per-vendor scorecard: order fulfillment rate, average dispatch time vs. SLA, RFQ response rate, buyer satisfaction rating, return rate, and GMV ranking. Vendors below threshold on any metric flagged for review. Performance trend charts showing improvement or deterioration over 90 days. Vendor benchmarking against the category average.

📦

Order Volume Analytics

Order volume by category, SKU, buyer segment, geography, and time period. Order size distribution (what percentage of orders fall in each GMV band). Day-of-week and time-of-day ordering patterns for demand planning. Repeat order rate per SKU — identifying products with strong recurring demand vs. one-time purchases.

📈

Product Demand Forecasting

ML-based demand forecasting for top SKUs — predicting order volume for the next 30 and 90 days based on historical order patterns, seasonality, and current RFQ pipeline. Recommendations to vendors on stock levels to hold to avoid stockouts on fast-moving items. Category-level demand index showing which product segments are growing vs. contracting.

💰

Revenue Reports

Marketplace commission revenue by vendor, category, and time period. Revenue per buyer (lifetime value by buyer account and buyer segment). Revenue concentration risk — what percentage of GMV comes from the top 10% of buyers. Payout reconciliation report comparing gross GMV to vendor payouts and commission retained. GST liability summary for the marketplace operator's return filing.

🔁

Customer Retention Metrics

Monthly active buyer count and trend. Buyer cohort analysis — of buyers who first ordered in month X, what percentage are still active at month 3, 6, and 12. Churn identification — buyers whose order frequency is declining. Reactivation campaign performance — buyers who lapsed and were recovered by a targeted outreach. Net Revenue Retention across the buyer base.

Integrations

Connects to Your Enterprise Systems

The marketplace platform integrates with ERP, logistics, accounting, and warehouse systems — eliminating manual data transfer between your commercial platform and operational systems.

🏢

ERP Systems

SAP, Oracle NetSuite, Tally, Busy, and custom ERP via REST API. Purchase orders from the marketplace pushed to buyer ERP. Goods receipt notes synced back. Vendor sales data posted to vendor's accounting ERP. Inventory levels pulled from vendor ERP to keep marketplace stock accurate without manual updates.

🔄

CRM Tools

Salesforce, Zoho CRM, HubSpot bidirectional sync. New buyer registrations pushed as CRM accounts. Order history and GMV visible on buyer CRM profiles. Inactive buyer alerts pushed as CRM tasks. Key account RFQ submissions flagged for account manager attention. Deal progression from marketplace order to closed-won in CRM.

💳

Payment Gateways

Razorpay and PayU for full Indian payment stack: UPI, NEFT/RTGS, cards, net banking, and credit lines. Razorpay Route for multi-vendor marketplace split payments — automatic vendor disbursement with commission deduction. Payment webhook reconciliation for real-time payment status updates. BNPL through CredAble or Kredivo for SME buyer financing.

🚚

Logistics APIs

Delhivery, Bluedart, DTDC, Ekart, Shadowfax, and Shiprocket for automated shipping rate calculation at checkout and live tracking status polling. Logistics API aggregator (ShipRocket, EasyEcom) for multi-carrier management. Warehouse management system integration for warehouse-to-carrier handoff automation.

📒

Accounting Software

Tally, Zoho Books, QuickBooks, and custom accounting systems. Marketplace sales invoices and payment receipts auto-posted. Vendor payouts posted as payables. GST return data (GSTR-1, GSTR-2A, GSTR-8 for TCS) exported in government-specified format for direct filing or accountant review.

🏭

Warehouse Systems

WMS integration (Increff, Vinculum, GreyOrange, or custom WMS) for pick-pack-ship workflow triggered directly from marketplace order confirmation. Real-time inventory updates from the WMS to marketplace listing pages. Multi-warehouse order routing based on buyer delivery address and stock availability per location.

Technology

Technology Stack

Frontend
React.jsNext.jsReact Native
Backend
Node.jsREST APIsGraphQL
Database & Cache
PostgreSQLRedisElasticsearch
Payment & Comms
Razorpay RouteWhatsApp APISMS
Cloud & Infrastructure
AWS (Mumbai)KubernetesCloudFront CDN
Use Cases

Suitable For

🏭
Manufacturers
Building a direct B2B channel to distributors and dealers — bypassing intermediaries with personalised pricing and PO management for each account
🏢
Distributors & Wholesalers
Multi-brand wholesale distributors building a digital marketplace for their retail buyer network — all brands and SKUs in one platform with retailer-specific pricing
🌏
Import / Export Businesses
International trade intermediaries connecting overseas suppliers with Indian buyers — or Indian manufacturers with global buyers — through a managed marketplace
⚙️
Industrial Suppliers
MRO (maintenance, repair, operations) suppliers, industrial components distributors, and raw material suppliers building a B2B procurement channel for their customer base
🏗️
Procurement Platforms
Enterprise procurement teams or group purchasing organisations building a private marketplace for their supplier network with standardised PO and approval workflows
Security & Scalability

Enterprise-Grade. Built for Scale.

Commercially sensitive pricing data and transaction records protected with financial-grade security. Infrastructure that handles 500+ vendors and 50,000+ buyers without performance compromise.

👤

Role-Based Access

Marketplace admin, category manager, vendor admin, vendor staff, buyer admin, buyer purchaser, and finance roles — each with precisely scoped permissions. Vendors see only their own orders and pricing. Buyers see only their own accounts and personalised pricing. Sub-account management for enterprise buyers with department-level spend controls and approval chains.

🔐

Secure Transactions

All payment transactions through Razorpay's PCI DSS Level 1 certified infrastructure. No card data stored on marketplace servers. Payment tokenisation for saved payment methods. UPI mandate verification for autopay. Bank transfer reconciliation with automated confirmation. Fraud screening on all transactions above configurable thresholds.

🔒

Data Encryption

AES-256 encryption for all commercially sensitive data at rest: pricing agreements, buyer credit limits, vendor costs, and order history. TLS 1.3 for all data in transit — API calls, webhook payloads, and user sessions. JWT-based API authentication with short-lived access tokens and rotating refresh tokens. Rate limiting and DDoS protection on all public-facing endpoints.

💾

Cloud Backup

Automated daily database backups with 90-day retention. Product catalogue and document storage (invoices, spec sheets, POD photos) backed up to S3 with cross-region replication. Point-in-time database recovery for all transaction and order data. Backup integrity verified monthly with automated restore testing.

🔄

Disaster Recovery

Multi-AZ deployment across AWS Mumbai availability zones with automatic failover in under 60 seconds. RTO (Recovery Time Objective) under 1 hour. RPO (Recovery Point Objective) under 15 minutes — less than 15 minutes of transaction data at risk in a worst-case complete infrastructure failure. DR runbook tested and updated quarterly.

📈

Auto Scaling & High Availability

Kubernetes horizontal pod autoscaling handles traffic surges — a flash sale or seasonal procurement rush does not degrade performance. Elasticsearch cluster scales independently to handle search query peaks. CDN-served static assets load in under 500ms across all Indian cities. 99.9% uptime SLA backed by infrastructure architecture, not just a service commitment.

Portfolio

B2B Marketplace Platforms We've Built

View all case studies →

🧵
Textile Marketplace · Next.js + Node.js + Elasticsearch

B2B Textile Wholesale Marketplace — 340 Vendors

Multi-vendor B2B textile marketplace connecting 340 Surat and Bhilwara fabric suppliers with 8,200 registered retail buyers across India. Multi-attribute SKUs (fabric type, weave, GSM, width, colour), tier pricing by meters ordered, RFQ for custom fabric orders, and GST-compliant e-invoicing. Elasticsearch-powered fabric search with attribute filters. ₹28 crore monthly GMV at platform maturity. Marketplace commission revenue of ₹84 lakh per month. Vendor average revenue up 2.4× after platform migration from manual order-taking.

Next.jsNode.jsElasticsearchPostgreSQLRazorpay Route
⚙️
Industrial MRO · React + Node.js + SAP Integration

Industrial MRO Procurement Platform — Enterprise

Private B2B procurement marketplace for a manufacturing conglomerate — 12 group companies procuring MRO (maintenance, repair, operations) supplies from 180 approved vendors. Multi-level PO approval workflow (up to 4 approval levels by value bracket), SAP ERP bidirectional integration, three-way PO/GRN/invoice matching, and GST compliance. Procurement cycle time reduced from 14 days to 2.5 days. Procurement admin headcount reduced by 8 FTEs. Annual procurement cost savings of ₹4.2 crore through price transparency and vendor competition.

ReactNode.jsPostgreSQLRedisSAP API
🌾
Agri B2B · React Native + Node.js + Logistics API

Agri-Input B2B Marketplace — 22 States

B2B marketplace connecting 95 agri-input manufacturers and distributors (fertilisers, pesticides, seeds) with 14,000 registered dealer and retailer buyers across 22 Indian states. Vernacular product search (Hindi, Gujarati, Marathi). Seasonal pricing rules (Kharif vs. Rabi crop season). State-specific regulatory compliance labels. Delhivery and Rivigo logistics integration for rural last-mile delivery. Credit terms management for rural buyers. ₹42 crore peak-season monthly GMV. Mobile app with offline catalogue access for dealers in low-connectivity rural markets.

React NativeNode.jsPostgreSQLDelhivery APIWhatsApp API
Testimonials

What B2B Marketplace Clients Say

★★★★★

"₹28 crore monthly GMV, ₹84 lakh commission revenue. Our 340 vendors' average revenue is up 2.4× since they migrated from WhatsApp order-taking to the marketplace. The Elasticsearch fabric search and multi-attribute filtering reduced buyer support calls by 70% — buyers find exactly the fabric they need without asking us."

👤
Hemant Shah
Founder, Textile B2B Marketplace, Surat
★★★★★

"Procurement cycle from 14 days to 2.5 days. 8 procurement admin headcount reduction. ₹4.2 crore annual savings from price transparency — when vendors know they're competing on the same platform, they sharpen their pricing. The SAP integration means our finance team gets purchase data without re-entry — that alone saves 2 hours per day."

👤
Rohit Agarwal
VP Procurement, Manufacturing Conglomerate, Pune
★★★★★

"14,000 registered dealer buyers across 22 states, ₹42 crore peak-season GMV. The offline catalogue on the mobile app is the feature our rural dealers value most — they browse and pre-select products even without signal, then sync when they reach the district town. WhatsApp order notifications in Hindi convert 3× better than English email."

👤
Deepak Patil
CEO, Agri-Input Distribution Platform, Pune
FAQ

B2B Marketplace FAQ

Specific question? Ask Vivek directly →

Book a Demo
What is a B2B eCommerce marketplace? +
A B2B eCommerce marketplace is a digital platform where multiple suppliers list and sell to business buyers at wholesale or contract pricing — with features specific to business procurement: bulk ordering, negotiated pricing tiers, purchase order workflows, multi-level approvals, credit terms, and GST-compliant invoicing. Unlike listing on IndiaMART or TradeIndia, a custom marketplace gives you full control over vendor relationships, pricing structures, buyer data, and commission models.
How does a multi-vendor marketplace work? +
Each vendor manages their own catalogue, pricing, and order queue through a seller dashboard. The marketplace presents all vendors' products in a unified buyer storefront. When a buyer places an order spanning multiple vendors, the platform routes each item to the correct vendor, tracks fulfillment independently, and handles payment splitting with commission deduction. The marketplace operator sees consolidated analytics across all vendors — GMV, commission revenue, and performance metrics — in one admin dashboard.
Can pricing vary by customer type or order volume? +
Yes — this is a core B2B requirement. The platform supports volume tier pricing (price breaks at defined quantity thresholds), customer group pricing (distributors, dealers, and retailers each see different prices), contract pricing (specific agreed price for a specific buyer), and negotiated pricing through the RFQ system. Each logged-in buyer sees only their applicable price — public list prices, if shown at all, reflect the highest-tier rate.
Can the platform handle large bulk orders? +
Yes. Bulk order handling is architecturally central — not an afterthought. CSV/Excel bulk order upload for hundreds of SKUs, MOQ and MOV enforcement, split orders across multiple vendors tracked separately, partial shipment management, and bulk reorder from previous orders with one click. The system correctly applies tier pricing across the full order quantity, not per line item.
What is an RFQ system and do we need one? +
An RFQ (Request for Quote) system allows buyers to formally request custom pricing for large or non-catalogue orders. Vendors respond with a quote that converts to a PO on acceptance. If any significant orders are negotiated rather than bought at list price — which is true for most B2B businesses above a certain order value — an RFQ system ensures these negotiations happen on-platform, captured in your data, rather than off-platform in WhatsApp conversations your system never sees.
Is the platform GST-compliant for Indian businesses? +
Yes. GST-compliant invoicing (IGST for inter-state, CGST+SGST for intra-state), HSN code per product, TCS deduction for the marketplace operator's e-commerce operator obligation, and GSTR-8 export for TCS filing. Buyers download purchase invoices directly from their portal in the format required for their own return filing. E-invoicing (IRP integration) for transactions above the mandatory threshold.
Is transaction and business data secure? +
Yes. AES-256 encryption at rest, TLS 1.3 in transit, PCI DSS Level 1 payment processing through Razorpay. Role-based access ensures vendors see only their own data. Commercially sensitive pricing agreements and buyer credit limits are not accessible to any party other than the authorised administrator and the relevant buyer account. Daily automated backups with 90-day retention. Multi-AZ deployment with automatic failover.
Can it integrate with our existing ERP? +
Yes. ERP integration is one of the highest-priority integrations — we integrate with SAP, Oracle NetSuite, Tally, Busy, and custom ERPs through REST API. Purchase orders from the marketplace are pushed to the buyer ERP. Vendor inventory levels are pulled from vendor ERP to keep marketplace stock accurate. GST invoice data syncs to accounting systems for return filing. The integration scope and data flows are defined during the discovery phase.
How long does it take to build? +
A basic multi-vendor marketplace with ordering, payment, and invoice generation takes 14–20 weeks. A full-featured enterprise platform with RFQ, PO workflow, ERP integration, analytics, and mobile apps takes 24–36 weeks. We follow an agile delivery model with fortnightly releases — you can onboard early vendors and test with real buyers before the full platform is complete, rather than waiting for a big-bang launch date.
How much does a custom B2B marketplace cost? +
A basic multi-vendor B2B marketplace costs ₹20–40 lakh. A full-featured enterprise platform with RFQ, PO workflow, ERP integration, analytics, and mobile apps costs ₹45–90 lakh. A large-scale marketplace platform for 500+ vendors with advanced analytics and white-label capability costs ₹80 lakh–1.5 crore. We provide a detailed estimate after a free discovery call scoped to your vendor count, buyer base, pricing complexity, and integration requirements.
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eCommerce Industry Solutions
Full eCommerce technology stack — D2C stores, multi-vendor platforms, inventory management, and order management systems.
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SaaS Product Development
Build and launch a SaaS marketplace platform with subscription billing, multi-tenancy, and vendor management at scale.
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Manufacturing Solutions
ERP, production planning, supply chain management, and dealer/distributor portals for manufacturers building digital channels.
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Ready to Build Your B2B eCommerce Marketplace?

Book a free discovery call. Vivek will walk you through exactly how a custom B2B marketplace would work for your vendor network, buyer base, and pricing structure — and provide a clear, scoped estimate for your build.

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